The first step into my research for the Music Promotion Package task is researching every aspect of the project. Understanding their conventions and getting some inspiration. I will synthesise all this information into separate mind maps for each category.
DIGIPAKS
Firstly, what is a digipak?
A digipak can be defined as a type of packaging for CDs normally made from cardboard with an internal plastic holder for one or more discs. However, a CD case is referred to as a jewel case, defined as a storage box for a CD. The difference with a digipak is that the CD wallet/jacket has a plastic tray which the disc snaps into – overall it is a sturdier product.
I searched on the internet to learn more about Digipaks and then created a mind map in the app "Milanote" that summarises what I found online and helps me get a clearer view of what a Digipak contains. All these aspects are things that a usual Digipak contains, however, this does not necessarily limit me to make my Digipak contain all of these.
SOCIAL MEDIA PAGES
Social media has grown immensely in the last few years, and will grow at a very high rate for many years to come. It's an incredible tool for artists to make themselves seen, to interact with their audience and keep them interested. I've looked at multiple artists' instagram pages to get a clearer idea of how their pages are structured and the type of content they produce.
After that, I've created a list of remarks that I came up with that I think make an artists' instagram page successful.
1. Constantly active, something posted on stories at all times
By being constantly active, the audience stays engaged at all times, by being able to follow the artists' personal life, upcoming shows, new tracks etc.
2. Quality Content
This means good pictures, great audio etc
3. Varied Content
All kinds of content from videos of their shows, personal life, behind the scenes etc.
4. Clear description
Featuring straight to the point information, so that new potential followers understand who the person is and what they do.
5. Direct Interaction with followers
Meaning live streams, story polls, answering to comments etc.
MUSIC VIDEOS
After better understanding the conventions of digipaks and social media pages, I'm going to dive deeper into understanding music videos and their conventions, by creating a more in depth mind map about them.
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